Featured Book Sections

Agents of Change

Change is the new constant. Agents of Change provides the essential tools, techniques and approaches to help managers and consultants to implement change in the workplace. Packed with real-life examples from SME companies, it is an indispensable guide for planning and implementing change projects successfully.

Fire in the Belly

Before you start your own business, you have to successfully navigate the mental transition from the world of employment - the ladder world - to the entrepreneurial world. Fire in the Belly is packed with case studies, quotations and anecdotes, much of it based on the entrepreneurial workshops that the author conducts in the UK, Ireland and abroad.

The Business of Persuasion

The Business of Persuasion is aimed at anyone who would like to acquire or develop copywriting skills that will coax orders, payments or donations from their intended audience. It describes simple, proven, effective techniques for coming up with ideas and developing them into fluent, persuasive selling messages in any media, including the Internet.

Grab Their Attention!

All business people know that, to succeed, they must be able to communicate their marketing message to the people that count - their current and potential customers. But getting it right can be difficult, and getting it wrong could spell disaster. This book provides a step-by-step guide through the marketing maze, giving concrete advice on how to get the business noticed by the right people at the right time, and all on a shoestring budget.

The Sunday Times - Business Plan Workbook

There are approximately 400 000 business start-ups in the UK per year and a business plan provides a blueprint for the future of such companies. It sets out the company's aims and how it proposes to achieve them. Without such a plan a bank or venture capital house will not consider a loan for start-up or expansion. Based on the Enterprise Programme at Cranfield School of Management, this book details how to find and prepare the material necessary for a business plan. It includes assignments, worksheets and examples from actual business plans.

The Sunday Times - How to Write a Business Plan

Business plans are an essential feature of modern business. They are required to raise finance for a new venture, sell a business and provide a blueprint for management in the future. This practical guide to writing a plan covers all the issues involved, such as plan structure, the market, management, financial considerations and risk assessment. The information is presented in an accessible format including illustrative examples, case histories and spreadsheets.

The Growing Business Handbook - 4th Edition

Minute taking is an important yet under-rated part of business management, critical at all levels of committee. This practical guide explains the functions of minutes, the different styles, how to take them accurately and how to listen and summarise.

Successful Customer Relationship Marketing

As customers become increasingly sophisticated in their expectations, the diversity and range of products and services on offer gets ever wider. So how can companies ensure that their product or service is their preferred choice and, more importantly, that it continues to be? The key is to develop a close relationship with those customers through knowledge of their preferences.

Planning for Success

Planning for Success takes the reader through the stages of completing a business plan with clear and easy-to-follow advice and sample worksheets to be filled in. When the worksheets are completed, the information can be transferred to the final Business Plan included separately in the back of the book, ready for presentation to a bank or enterprise support agency.

Coaching for Growth

Coaching is fast becoming one of the key skills in every manager's portfolio, a vital tool for improving the performance and morale of all staff. In an accessible and jargon-free style, this book covers every aspect of coaching from the manager's point of view. With numerous case studies and examples of coaching in action, this book is an essential guide for all managers looking to develop their staff - and themselves - to their full potential.

The Sunday Times - Developing Your Staff

This practical guide looks at a range of factors associated with this issue such as motivation and development, assessing competencies, delegation, training and career implications.

Coaching Champions - How to bring out the absolute best in your salespeople

Coaching Champions provides all sales managers, from executive level to first-line manager, with tools and techniques to develop their sales people into star performers. Using the POWER coaching method, the authors show that coaching is a much more powerful tool than mere training and that remarkable results will occur.

The Sunday Times - Successful Marketing for the Small Business

This practical guide demonstrates in straightforward terms, how any service or product-led organisation can be revitalised through a basic grasp of marketing. Fully up-dated this new edition will appeal to the brand new starter or the established small firm that wants to expand. It offers plenty of tried and tested advice on market research, advertising, promotion, selling techniques, product launches and exporting.

Doing Business in America

The abundant rewards of succeeding in the world's richest market - America - attract attempts by many European companies to break into it. So why do so few achieve success? Doing Business in America focuses on the differences - often cultural - between doing business in America and Europe and how to think differently to succeed in a difficult marketplace.

Win-Win Sales Management

The abundant rewards of succeeding in the world's richest market - America - attract attempts by many European companies to break into it. So why do so few achieve success? Doing Business in America focuses on the differences - often cultural - between doing business in America and Europe and how to think differently to succeed in a difficult marketplace.

Once a Customer, Always a Customer

This book will make you view your organisation and customers in a new light. It shows beyond doubt that exceptional customer service can help any company to beat its competitors. In this revised edition - which includes a new chapter on e-service - Chris Daffy provides practical advice and real-world examples from Europe, the US and elsewhere on service strategies and techniques that will make you "famous for service"!

The Sunday Times - Practical Marketing and Public Relations for the Small Business

This practical guide will help you get the most from your marketing/PR budget and will show how to develop your own marketing and PR programmes in order to be more effective and, ultimately, more profitable.