Featured Book Sections

The Internet Demystified

A comprehensive introduction, describing the history and structure of the Internet and the World Wide Web and providing a down-to-earth look at both. Seasoned users are shown how to get more from chat rooms and newsgroups, shopping over the Internet, e-commerce and their own website. Finally, the book looks at security and privacy, pornography and censorship, ending with a glimpse into the future.

Managing & Marketing Your Website

If you're planning a website, have just gone online, or need some advice on improving your Internet strategy, this book has been designed to help you. The author provides useful tips on everything from getting the content right, to search engine registration, publicity, media planning and buying, and measuring the success of your site. Case studies show how successful sites work.

The Small Business Guide To The Internet

This highly practical guide tells small business owners everything they need to know about e-commerce. In addition to the nuts and bolts of going online, the guide describes the necessary strategic fit for companies to succeed, and analyses the true costs of doing business online. It offers a sensible and pragmatic approach to this fast-growing business phenomenon.

Click, Bricks & Brands

With an intriguing mix of theory, case study, practical advice and hot updates weekly on the Clicks, Bricks and Brands website, Lindstrom gives retailers and dot.com companies a clear picture of how to make successful clicks and bricks marriages. The exclusive case studies show how leading e-tailers like drugstore.com and Yahoo! initiated marriages with offline retailers and weathered the conversion to clicks-and-mortar business. Conversely, candid exposes contributed by Nokia and Tesco illustrate how these major retailers wooed online e-tailers and made the transition from exclusively offline operations to clicks-and-mortar partnerships.

30 Minutes To Master The Internet

To the uninitiated the internet can be confusing and even a little intimidating. This accessible guide offers practical advice on a variety of topics such as getting started, searching the web, downloading files, using e-mail and designing a web site. Thoroughly indispensable, this book will help every reader to conquer fear of the unknown and turn the Internet into a friend and business partner.

Email Essentials

This is Matt Haig's fourth book on the Internet and bears his hallmark style of clear, jargon-free advice for a non-technical audience. Here he looks at every aspect of using e-mail as a communications tool: *e-mail basics *internal and external e-mail *e-mail management *the e-mail anatomy *e-mail etiquette *Spam (and how to avoid it) *e-mail as a marketing tool *using e-mail to gain free publicity *e-mail advertising *e-mail and the web.

Starting An Internet Business At Home

Provides all the basic information and advice required to launch an Internet business from home.

E-Business For The Small Business

Highly recommended Sunday Times publication aimed at demystifying e-business for the small business.

The E-Marketing Handbook

Well written book dealing with successful strategies to advertise your business on the web.

Internet Security

This Institute of Directors publication addresses the all important issue of security on the web. A must for those with e-commerce sites.